CRUSH: The Great New Media Migration
Unless you’ve been living under a rock, you know that the massive lines outside the Apple store have been for the much anticipated, release of the iPad. With over 450,000 sold, it appears that having the iPad will be as commonplace as the iPod. But while there are already 3,000 iPad-specific apps available, there is one thing noticeably absent – Adobe Flash. Apple has banned flash from any of its iPhone and iPad apps, instead choosing only programs developed in HTML5.
Another media mogul Apple is taking a bite out of? Google. Apple is challenging Google’s online advertising dominance with the introduction of the iAd platform, which allows advertisers to develop interactive ads within another application. Although Apple CEO Steve Jobs has concluded it won’t be able to compete with Google’s search advertising, he is hoping Apple can become the leader in the mobile advertising sphere.
The war on climate change is heating up as the NRDC Action Fund rolled out its new media campaign to one-by-one get the 68 Senators who are not actively pushing for comprehensive clean energy and climate legislation to get in the game. And Senators, if you think they aren’t serious, just look at the recent activity towards target number one, Scott Brown of Massachusetts…
While the NRDC Action Fund works on the Senate, fifteen-year old Parker Liautaud is showing his commitment to the environment by skiing to the North Pole. His expedition, funded by none other than General Electric, is in hopes of becoming the first person to check in at the North Pole on Foursquare, which will earn him the coveted “Last Degree” badge.
Freedom of speech has been not only a liberty our country holds with pride, but also the source of controversy when it comes to media. Most recently, the forces for a free and open internet have been dealt a blow by the U.S. Court of Appeals for D.C., taking away the FCC’s power to move forward in it’s plans to get more Americans connected to a faster and cheaper internet, and potentially allowing Internet service providers to block internet content they don’t like. Luckily this future isn’t set in stone, and a majority vote of FCC commissioners could give the power needed to both protect consumers and close America’s digital divide. Go to savetheinternet.com to lend your support to this important cause.
The latest news from Twitter is bringing applause from the business community, as the site’s plans for a huge redesign shows a greater emphasis on data. Hopefully this will allow better insight into solving the riddle that has plagued many of us, Tweet R-O-I.
And the quest to solve new media riddles brings us to the CRUSH of the Week, where we highlight a number of individuals who are moving up in the world after making the leap from old to new media. Proving once again that the future where new media rules the day, well, is now.